Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Such search returns are often called “organic” search results, as opposed to, search engine marketing (SEM) which utilizes one or more of the several “cost-per-click” type services. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

By researching competitor’s websites, keywords and search results, we are able to give your business a competitive web presence. A variety of methods can increase the prominence of a webpage within the search results.

Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.[36] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[36] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic.

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