Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Such search returns are often called “organic” search results, as opposed to, search engine marketing (SEM) which utilizes one or more of the several “cost-per-click” type services. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
By researching competitor’s websites, keywords and search results, we are able to give your business a competitive web presence. A variety of methods can increase the prominence of a webpage within the search results.
Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic.